What is One-to-One Marketing? One-to-One Marketing is the ability to mine existing or acquired databases in order to create promotional materials with information, pictures, or specific data that speak to the individual recipient.
What is Variable Data Printing? Variable Data Printing (VDP) is a digital printing process that can merge creative files with a database with pre-defined business logic. The ability to produce individual, customized printed pieces made full color one-to-one marketing possible.
What is an Integrated Marketing Campaign? Paramount links the impact-power of direct mail with the interactive capabilities of the Internet. We send recipients direct mail with a personalized URL (PURL), intercept and engage respondents online with personalized landing pages while tracking and managing the results in real time. The result? The conversion of direct mail recipients into qualified, educated prospects and valued customers.
What is a PURL? A personalized URL (PURL) is a unique web address generated for each recipient using a targeted mailing list. The PURL can be used in an email campaign or included on a direct mail piece (variable data printing). Studies have shown that nearly 33% of direct mail recipients prefer to respond online and personalized Web addresses provide a convenient response option.
What is a landing page? A landing page is a special type of Web page that allows your prospects to respond to direct mail. When you include a landing page, your prospects have a convenient online alternative to traditional response methods like call centers and business reply cards.
How long does it take for you to complete my print order? There is no short answer to this one. Some jobs take several hours and some can take days or weeks. Let us know when you need your job, and we will confirm what we can do. Our culture is “If anyone can do it, we can.”
What type of proof do you provide for printed projects? The proof helps both of us ensure all elements are included, in the proper position and are the correct color. Typically, we will send you a pdf proof for fast approval which can be followed up with a color position proof and if needed, a contract color proof for exact color matches.
By what methods can I send you files? We can accept your files, either in their native applications or as pdfs. They can be transferred directly to us by our ftp upload. Contact us at info@paramountjax.com to request a private logon.